Taco bell × XBOX
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Worked directly with Microsoft’s Xbox team to design a full store takeover campaign cross-promoting Taco Bell’s Cravings Deal and the new (at the time) Xbox One X. Campaign included custom packaging, exterior promotional windows, and menu board creative.
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Designer: Michelle Aure
Art Director: Chris Selter
Creative Director: Chris Ayres
Project Manager: Lisa Schnitzer
3D render of concept
left exterior window creative
right exterior window creative
exterior mock-up
interior menu panel #1
interior menu panel #2
interior menu panel #3
interior menu mock-up
exterior promotional panel #1
exterior promotional panel #2
exterior menuboard mock-up
studio photography of packaging